Why Blogging is Important in Online Marketing

January 12th, 2010 | Author: Ed Hodgson

A very productive way to increase your effectiveness with online marketing is by blogging. If you don’t know about blogs and the power that they have on generating traffic, then this article will show you how to easily start generating traffic to your website.

If you want to get your message out, either as a diary, commentary or informative content, a web log or blog is how to do it.

Blogging is not only a great way to drive traffic to your site but is incredibly important in building your credibility and brand.

Developing a trust and affinity with your online marketing prospects is what blogging will help you to do.

The amount of traffic driven to your site by blogging depends on the use of keywords and how they relate to the search engines.

Blogging is a great way to keep in touch with your prospects. People like to see new and updated content when they are looking into an opportunity or business.

Giving fresh content will keep peoples attention, so that when they decide to purchase, they will most probably do that through you because they feel a connection, rather than someone else offering the same or similar product.

This method of online marketing is very budget-friendly. In fact, blogging is free. Yes, you don’t have to pay to set up a blog. You can go to www.Blogger.com and set up a blog very quickly and easily.

Always include links to other resources or your other pages, such as a personal homepage.

This will introduce the prospect to you and lets them see openly who you are and what you stand for. Again, this is very important for building a genuine, trusting relationship.

When blogging as an online marketing strategy, be aware that WordPress.com is quite strict and will close down a blog being used as a marketing tool. I have been made aware that this happens by colleagues within our Turn-Key Marketing Mentors team.

Hosting your own blog can be a little complicated to the new starter, so I wont discuss that in this article. Start with a free blogging service and then decide whether you want to host your own as your experience in online marketing increases.

My final point on blogging.

Dont forget that your content must contain value. You want to educate and inform people about what you know about, not pitch them a sale. Introduce your visitor to specific benefits of your business and develop the relationships you have with your visitors. That is how to use blogging within your online marketing strategy.

Ed Hodgson is a successful online marketing mentor who shows others the proven strategies that he regularly uses for his own internet business. Blogging is a core method that he uses to educate others and advise them on building a real income online.