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Text Message Marketing and 10 Benefits for Business Owners

September 15th, 2011 | Author:

Text message marketing is still an emerging form of marketing. It can be seeing rapid growth and market penetration as an promoting form but it still lags behind traditional advertising methods for instance direct mail, newspaper, radio and TV. Businesses of all sizes need to educate themselves to the benefits of text message message advertising and marketing and realize the power it has to bring them far more sales at a greater return on investment for their advertising dollar.

Here are ten reasons why your company should use text advertising and marketing:

1. Your shoppers only leave home with three things: Their car keys, purse or wallet and their cell phone. Word marketing ensures your message reaches your clients no matter where they’re.This lets you speak to your potential shoppers inside a 1 on a single manner that’s unmatched by other promoting.

2. The time to marketplace is immediate. No additional waiting for ad copy to become proofed. Weeks for new campaigns to be designed. You are able to begin a new campaign from creation to deliver in the few minutes.

3. Just the clients who have a positive relationship with you and want to accomplish additional enterprise with you’ll receive your message. You only pay to market place to clients who have opted-in to receive provides from you simply because they have given you permission to send them material.

4. Text message message advertising and marketing is effective and produces a redemption rate anywhere from 20% to 70%. Compare that to print, TV, radio or direct mail which averages 1.5%.

5. Over 90% of word messages sent are opened and read by your consumers in 15 minutes. No other promotion medium has that relationship with the consumer. SMS message ads engage the consumer in the way that makes them look forward too additional offers from you.

6. Text message marketing is expense efficient and produces the highest rate of return for you marketing dollar. SMS messages sent cost only pennies a piece, compared to direct mail pieces that can charge over $1.00.

7. Text message advertising and marketing delivers your message with no filler. Just give the customer what they want, short and direct and they will respond. Text message messages are capped 160 characters and give your clients a reason to accomplish small business with you without having to decipher what your ad in fact is about.

8. SMS marketing and advertising allows you to measure the results and scope of your other advertising. Place a text to action on your direct mail, newspaper, radio or TV ads and you’ll know that day which advertising and marketing is reaching your target market place and which isn’t producing a return on your investment.

9. It is really a extremely targeted form of advertising and marketing. You can target your campaigns to specific consumers to produce greater redemption rates and build lists that will generate immediate sales every time you send a new SMS advertisement to them.

10. Text message advertising or SMS promoting uses the latest technology customers have, their cell phones. Customers like the feeling of being involved with something new and exciting and will respond accordingly. By taking advantage of new mobile promotion opportunities you’re separating yourself from your competitors it says your organization is moving forward and staying ahead.

The text marketing are really effective at increasing your sales, saving you money and time. Incorporate SMS marketing and assist your organization continue to grow.


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