correct question

Help – How Can I Promote My Website?

September 9th, 2010 | Author: Bob Cavanaugh

With billions of websites, how do I promote my website to help people find me? This is the question I hear most often from professionals and small business owners. It is a very important question. More than 85% of people looking for a business use internet search. Being found should be a top priority for every business.

The vast majority of people who say, “I need to know how to promote my website” think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?

Consider that 97% of those who conduct the 61 billion searches performed every month will not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal.

How Do I Promote My Website?

Effective website promotion requires a combination of tactics. You can either manage the campaigns yourself, hire a marketing firm to do everything for you, or you can work with various contract and freelance experts who will provide the expertise you need in various areas of your marketing plan. Only you can evaluate the balance between time and money: what do you have the time and knowledge to do and what can you afford to outsource. The way I promote my website might be different from the way you promote your website.

Promote My Website with the Right Methods

This is also a question I hear frequently. Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.

- A professionally-built and designed website

- Identify the keywords people use to find your products.

- Optimize your site and all content for the search engines

- Buy some ppc ads on the search engines

- Effective social media campaign, to build interest and to build incoming links to your site

- Blog actively (and include lots of links to your site)

- Links across pages of your site

- Develop content for your site regularly

- Article marketing strategy

- Media relations campaign and regular press releases

- Submit the site to search engines, directories and indices

- Take full advantage of local search

- Use top-notch landing pages

- A lead generation strategy

- It is worth the cost to have a system to manage leads

- Offer free items or information people will sign up to receive.

These are the primary methods you need to “promote my website.” If you can weave these together in a balanced way, you will have good site promotion and you will begin attracting high quality traffic to your site. When you say to me, “I need to promote my website” this is the best outline I can offer.

If you are a small business owner or professional and want more information about lead generation, view the free video, “How Article Promotion Can Send 25,000 – 50,000 Visitors to Your Web Site Every Month – For Free.”

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Help – How Can I Promote My Website?

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